Sweet Street Cosmetics Website
Sweet Street Cosmetics is a unique lifestyle and cosmetics brand that exemplifies the intersection of glam and street style. This website is a hub for all brand content and products.
For this project, I designed the website UI and contributed to creative direction as well as content strategy.
Role
UI Designer
Client
Twila True
Year
2019
The Sweet Street brand is unique and has a ton of personality. This homepage needs to radiate that brand voice using typography and imagery representative of Sweet Street.
Homepage
Sweet Street launched with only one product, Wing Queen, so this product page was very important. To maximize the impact of the website regarding SEO and sales, this page features not only marketing copy but also customer reviews and additional photos. Additional website content is promoted to encourage engagement with the brand.
Wing Queen
Before this project, Sweet Street had a thriving Instagram account. They posted a series of videos on their account ahead of the launch. I recommended adding rich video content to the website and tutorials using their products. The videos are sorted into two categories for now, but the sorting mechanism can become more robust as the product line grows.
Videos & Tutorials
This menu links to the website categories and offers an additional opportunity to show lifestyle imagery featuring Sweet Street products.